Martin Brudnizki unleashes maximalist glamour at London’s Broadwick Soho hotel

This West End hotel has a set of eclectic and dramatic interiors that reflect the storied history and culture of London’s Soho neighbourhood.

Designer Martin Brudnizki drew on an enormous mix of influences for the London hotel– everything from quintessential English eccentricity to the Jazz Age, Soho’s gritty but glamorous history, trips around Italy and, according to the hotel, a hefty dose of ‘disco fabulousness’.

It’s created a genuinely diverse set of interiors, with floral wallpaper appearing next to candy-striped wall lights and elephant minibars handcrafted in India sitting atop classic, herringbone floors.

The Broadwick Soho is consistently extravagant, particularly in its communal areas, which are a maximalist riot of pattern and texture, with colours and prints gleefully clashing. Hotel restaurant Dear Jackie is a perfect example, with red silk walls framing blue floral dining sofas and lit by ‘seductive’ Murano lighting.

Rooftop bar The Flute – named for a flute-maker that inhabited Broadwick Street in the 19th century– is particularly alluring, with its gleaming bar and furniture and mother-of-pearl-style ceiling.

More is more inside Broadwick Soho’s 45 bedrooms, too, which include nine suites and a penthouse, and start around £600 per night. Each space is dressed in decadent layers of prints and fabrics with tactile discoveries everywhere, from the fringed cushions to the hotel’s recurrent elephant motif.

20 Broadwick St, London W1F 8HT, United Kingdom